How Mobile Marketing and Text Messaging Work to Grow Your Business

The objectives of Mobile Marketing are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues.

Every Mobile Marketing program, once a business has finalized its nature, starts with the acquisition of customers that wish to participate. This process is normally done through in-store signage, bag stuffers, and any other means at the disposal of the client, designed to drive its customers to a “sign-up” page on their website.

Customers opting to participate in a Mobile Marketing program, simply enter their cell phone number, and basic demographics that the client deems important for targeting their promotional messages. The information so keyed, through code provided by MTC, flows directly into the client’s SMS database, from which they can select message recipients.

The above opt-in process is critical to the success of Mobile Marketing, as customers signing up do so WILLINGLY and are RECEPTIVE to having their cell phones used to receive money-saving notifications.

At an appropriate time after the start of the customer acquisition process, a business is ready to begin marketing to its sign-ups. Through MTC’s web-based, proprietary software, the client has all the functionality to manage all aspects of any Mobile Marketing campaign, including:

• Selection of message recipients
• Entry of outbound message
• Scheduling of broadcast
• Campaign reporting See typical uses of Mobile Marketing

Contact us today at 630-897-6448 or fill out the form below to get more information on our Mobile Marketing strategies.