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Studies show that 94% of all text messages are read and that more than 80% of cell phone users carry their phone with them all the time.

How Mobile Marketing and Text SMS Messaging Works to Grow Your Business

The objectives of Mobile Text SMS Marketing are straight forward: increase brand awareness, generate a customer profile opt-in database, Increase leads, drive up attendance to events, create more store walk in traffic, improve customer loyalty and increase revenues.

Every Mobile Marketing program starts with the acquisition of customers that wish to participate. This process is normally done through in-store signage, bag stuffers, and any other means at the disposal of the client, designed to drive its customers to a “sign-up” page on their website.

Customers then opt-in to participate in a mobile text marketing program. They then simply enter a short code and number into their cell phone (the short code and number that was provided by MTC).Now flows directly into the client’s Text SMS database, from which they can select message recipients.

The above opt-in process is critical to the success of Mobile Marketing, customers that sign up do so WILLINGLY and are RECEPTIVE to having their cell phones used to receive notifications and money-saving offers.

At an appropriate time after the start of the customer acquisition process, a business is ready to begin marketing to its sign-ups. Through MTC’s web-based, proprietary software, the client has all the functionality to manage all aspects of any Mobile Marketing campaign, including:

  • Selection of message recipients
  • Entry of outbound message
  • Scheduling of broadcast
  • Campaign reporting See typical uses of Mobile Marketing

Contact us today at 630-897-6448 or fill out the form below to get more information on our Mobile Marketing strategies.

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